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Sep 1, 2015

Innovations4Flooring intensifies its marketing activities with new website and free installation video

WILLEMSTAD, CURAÇAO – Innovations4Flooring (I4F), a new technology company providing flooring installation solutions, today announced the launch of its new global website and a free installation video. These initiatives are the latest examples of the company’s drive to intensify targeted marketing and communications towards global flooring players and installers.

I4F’s new website ( uses bold visuals and statements to illustrate the company’s goals and solutions as well as describes below how, after years of status quo, it is bringing the industry together for change. The site’s content was created using customer input from its 2015 global flooring industry pulse survey* as the primary driver. The survey results, released in June this year, revealed that the most influential global leaders in the flooring industry want to see an increased focus on more sustainable, flexible flooring solutions to provide ease of installation and production and, when given a choice, would opt for a short side drop-lock solution without a plastic strip.

An upbeat, four minute long film, taking viewers through each easy step of installation of the company’s patented technology, is also now available completely free of charge on the company’s website. The film can also be viewed on I4F’s YouTube channel. The ‘how to” video highlights why no special tools are required to install the 3L TripleLock one-piece drop-lock for the short side as it eliminates the need for additional plastic inserts. It also shows how to use the Click4U technology, an angle system on the long side, in combination with 3L TripleLock on the short side.
The fully certified click system is suitable for laminate, luxury vinyl tiles, wood plastic composite and wooden flooring panels.

John Rietveldt, CEO of Innovations4Flooring said, “With the industry demanding change and our one-piece drop-lock technology as the only system of its kind in the market, the time is ripe for us to boost further our marketing activities. Our new website is a reflection of I4F’s goal is to revolutionize the global flooring industry through game changing innovations offered at a reasonable fee compared to the total price of products. Not only that, our installation video shows just how easy our breakthrough drop-lock system is to install – so easy, it’s child’s play!”

Gilliane Palmer
Tel: +31 6 4189 9515

Notes to the editor:
Innovations4Flooring 2015 Global Flooring Industry Pulse Survey Results released June 4, 2015

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