Technology visionaries and IP specialists
OUR TEAM

Technology visionaries and IP specialists

Our team brings a unique combination of technical excellence and market expertise to the table. But above all, we are people. People who value relationships. People who are committed to striving for better.

Meet the team

With a background in global flooring firms and years of collective experience in the industry, our team of professionals are experts in flooring Research & Development and patent processes.

John Reitveldt

John Rietveldt

Chief Executive Officer

Leading the company is John Rietveldt, who previously worked as global president for Tarkett, the world market leader in hard flooring. He previously held senior executive and board positions as CEO of Ideal Standard International and VP and Officer at Whirlpool Europe.

Eddy Boucké

Eddy Boucké

Chief Technical Officer

Heading up R&D is Eddy Boucké, technical founder of Berry Floors. Eddy previously worked as a consultant at Vålinge and Kronospan.

Kees Verhaaren

Kees Verhaaren

Chief Financial Officer

Kees Verhaaren oversees the financial management of i4F’s licensing business, companies and partnerships. Previously, Kees spent 11 years at Unilin where he was Finance Director of Unilin’s IP company, and Manager of Mohawk Group in Luxembourg and the Netherlands.

Matthieu Dekens

Matthieu Dekens

Chief Operating Officer

Matthieu Dekens joins i4F from Ideal Standard International where he was VP, Sales & Marketing. Previously, he spent ten years at Tarkett as Managing Director, UK and France, and Business Unit Leader, vinyl floors category, Western Europe.

David Song

David Song

Chief Commercial Officer, Asia and Russia

As Chief Commercial Officer for Asia and Russia, David Song holds responsibility for i4F’s commercial business for the region, covering all patent and technologies represented by the company. David joined i4F in 2017 and, previous to that, spent over nine years at Unilin in charge of its licensing in Asia.

Stéphanie Couture

Stéphanie Couture

General Counsel

Stéphanie Couture has extensive experience in the global flooring industry, having worked at Tarkett for sixteen years where she was General Counsel. Previously, Stéphanie was a lawyer in Canadian civil and administrative courts as well as General Counsel for Unibroue.

Mattie de Koning

Mattie de Koning

Chief Intellectual Property Officer

Mattie de Koning specializes in national and cross-border patent litigation. Previously, Mattie worked at Simmons & Simmons LLP, where he was an IP partner, also specializing in cross-border patent litigation and IP transactions.

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