Professionals in the international flooring industry


Professionals in
the international
flooring industry

Meet our highly experienced team in the international flooring industry

The I4F team consists of highly experienced international flooring industry professionals with backgrounds in leading global flooring companies as well as in the areas of R&D and patent processes.

Meet the I4F team

John Rietveldt


Leading the company is John Rietveldt, who previously worked as global president for Tarkett, world market leader in hard flooring. He previously held senior executive and board positions as CEO of Ideal Standard International and VP and Officer at Whirlpool Europe.

Eddy Boucké


Heading up R&D is Eddy Boucké, technical founder of Berry Floors. Eddy previously worked as a consultant at Vålinge and Kronospan.

Kees Verhaaren


Kees Verhaaren oversees the financial management of I4F’s licensing business, companies and partnerships. Previously, Kees spent 11 years at Unilin where he was Finance Director of Unilin’s IP company and Manager of Mohawk Group companies in Luxembourg and the Netherlands.


Matthieu Dekens


Chief Operating Officer, Matthieu Dekens joins I4F from Ideal Standard Int. where he was VP, sales and marketing. Previously, he spent ten years at Tarkett as Managing Director, UK and France, and business unit leader, vinyl floors category, western Europe.



David Song

Licensing Director

Licensing Director, David Song is a Canadian national with vast global flooring industry experience.  Previously, David spent over 9 years at Unilin in charge of its licensing in Asia.

Stéphanie Couture

General Counsel

Legal Counsel, Stéphanie Couture has extensive experience in the global flooring industry having worked at Tarkett for ten years where she was Legal Counsel.  Previously, she was a lawyer in Canadian civil and administrative courts as well as General Counsel for Unibroue.