John Rietveldt

CEO

Leading the company is John Rietveldt, who previously worked as global president for Tarkett, world market leader in hard flooring. He previously held senior executive and board positions as CEO of Ideal Standard International and VP and Officer at Whirlpool Europe.

Eddy Boucké

CTO

Heading up R&D is Eddy Boucké, technical founder of Berry Floors. Eddy previously worked as a consultant at Vålinge and Kronospan.

Kees Verhaaren

CFO

As CFO, Kees Verhaaren oversees the financial management of I4F’s licensing business, companies and partnerships. Previously, Kees spent eleven years at Unilin where he was Finance Director of Unilin’s IP company and Manager of Mohawk Group companies in Luxembourg and the Netherlands.

Matthieu Dekens

COO

Chief Operating Officer, Matthieu Dekens joins I4F from Ideal Standard Int. where he was VP, sales and marketing. Previously, he spent ten years at Tarkett as Managing Director, UK and France, and business unit leader, vinyl floors category, western Europe.

David Song

Licensing Director

Licensing Director, David Song is a Chinese national with vast global flooring industry experience.  Previously, David spent close to eight years at Unilin in charge of its licensing in Asia.

Stéphanie Couture

General Counsel

Legal Counsel, Stéphanie Couture has extensive experience in the global flooring industry having worked at Tarkett for ten years where she was Legal Counsel.  Previously, she was a lawyer in Canadian civil and administrative courts as well as General Counsel for Unibroue.