Second consecutive year at the Summit’s highest sponsorship level
Expanding choice with easy to install traditional and ceramic-look flooring
Making perfectly matched stairs and floors immediately available
TURNHOUT, BELGIUM – i4F®, a group of companies providing patents and technologies to the global flooring industry, today announced its return as a Diamond Sponsor of the Global DIY-Summit (Booth D2), reaffirming its commitment to the DIY industry via technologies that simplify installation, enhance performance and create new growth opportunities. This marks the second consecutive year that i4F is supporting the event at the highest sponsorship level. Taking place at RAI Amsterdam, the Netherlands, from June 16–18, the 12th Global DIY-Summit will unite the DIY and home improvement industry’s leading retailers, manufacturers and innovators from around the world.
This year’s theme, “Accelerating in a New Global Reality: Building Collective Awareness for a Fast-Changing World”, will explore how businesses can adapt, innovate and grow in an increasingly dynamic market environment. In line with this, i4F will showcase its AI-powered booth experience featuring an on-site conversational AI agent available in English, German and Chinese. Visitors can explore the group’s latest innovations designed to expand opportunities in DIY flooring and interiors, including its flagship drop-lock technologies, i4F Ceramic Click, i4F CeraGrout® for floors and walls as well as i4F Stair Tread technologies.
i4F’s patented Ceramic Click is a unique combination of a real ceramic tile attached to a board featuring i4F’s drop-lock technology, enabling a floating ceramic floor joined together by ultra-thin grout lines (1mm). This system delivers a faster, cleaner, and significantly easier installation process than traditional ceramic tile laying. Fully water-proof and high robust, i4F CeraGrout technology for SPC, delivers the authentic look and feel of traditional ceramics on floors and walls while reducing installation complexity, mess and waiting times. i4F’s Stair Tread technologies, enable perfectly matched stairs and floors using the same material, décor, texture and height in any material.
John Rietveldt, Founder & CEO of i4F, said, “We are proud to return to the Global DIY-Summit as a Diamond Sponsor! And with this year’s theme focused on accelerating in a new global reality, it’s fitting that AI is a key part of our presence. Of course, innovation only truly matters when it creates real opportunities and value! Our Stair Tread technologies make perfectly matched stairs and floors a reality, while i4F Ceramic Click and CeraGrout open up new possibilities for traditional ceramic tiles as well as ceramic-look alternatives through easier installation, premium aesthetics and strong growth potential.”
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