i4F Inc. opens in Atlanta, USA

• Matthieu Dekens named as President of i4F Inc. for the US market
• New entity to deepen further i4F’s focus on demand creation for its technologies
• i4F Inc. also serves Canada and South America
• Dedicated support team being formed

HAMONT, BELGIUM – i4F, a group of companies providing patents and technologies to the flooring industry, today announced the creation of i4F Inc. with its base located in Atlanta, Georgia, USA.  Matthieu Dekens, i4F’s Chief Commercial Officer for North America and Europe has relocated to Atlanta and assumes the role of President of i4F Inc. He will be supported by a dedicated i4F Inc. team providing customer service as well as technical and marketing support to the United States, Canada and South America.

The US continues to represent a key focus geography for i4F and is home to the world’s largest user-base of i4F drop-lock technologies.  As one of the world’s flooring hotspots, and a major flight hub -making it easy to reach all US cities, Atlanta was selected as the new US entity’s base.

John Rietveldt, i4F CEO, comments, “i4F’s commitment to the US is further reinforced by having a member of our global management team physically available on American soil. Atlanta was our obvious choice given its history and strong concentration of US flooring industry players located there. Our top priorities are to continue deepening relationships with US industry players as well as to support licensees and their customers.  We will do this by promoting i4F technologies with both a physical presence as well as a full range of digital marketing and technical assets. Innovation never stops, and nor will we, by continuing to deliver meaningful IP that not only meets real life needs, today but also anticipates what is required for tomorrow.”