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Apr 5, 2023

i4F further strengthens its organization in Asia

  • Nguyen Kieu Nhu joins i4F as Country Manager, Vietnam
  • Tony Dong named as Commercial Director, China
  • Increased adoption of new technologies by manufacturers results in fast-growing licensee base

HAMONT, BELGIUM – i4F®, a group of companies providing patents and technologies to the flooring industry, today announced that it has strengthened further its organization in Asia with the appointment of new strategic roles in China and Vietnam. With immediate effect, Nguyen Kieu Nhu assumes the role of Country Manager of Vietnam, based out of Hanoi. Working from i4F’s Shanghai office, Tony Dong is appointed as i4F’s new Commercial Director for China. Both roles report to David Song, Chief Commercial Officer, Asia.

With fifteen years of international experience, Nguyen Kieu Nhu joins i4F from the Salvex Group where she was Country Manager. In this role, she was responsible for developing new business and managing key accounts in Vietnam, as well as other key Asian markets including Singapore, Thailand, Cambodia and Korea. In her new position, Nhu is responsible for growing and managing i4F’s licensee base in Vietnam.  She will focus on gaining market share via the group’s drop-lock technologies as well as i4F’s fast growing innovation portfolios, including digital printing, wall and ceiling and surface finishing technologies.

Tony Dong is tasked with generating new and managing existing i4F’s commercial relationships in China as well as growing the group’s position through the creation of long-term distribution strategies. Previously, Tony spent ten years at Owens Corning where he contributed to the company’s growth path through market expansion and transformation activities. Before that Tony held management roles at The Sherwin-Williams Company and Kaiser Lacke. 

John Rietveldt, i4F’s CEO, says, “I am delighted to welcome both Nhu and Tony as new external talents. Both Vietnam and China are strategic markets for us, and these organizational enhancements to our Asia team will enable us to take i4F’s position in the region to the next level. This ensures the right support for our customers, not only for our locking innovations but also for our growing portfolio of other technologies. More than ever, we will focus on local manufacturer and distributor needs as well as ensure wider accessibility to all our latest technologies.”

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