i4F CeraGrout® continues to gain momentum with over 20 licensees; receives positive feedback from consumers in North America

• End-users highlight aesthetics, easy installation, water-tightness and hygiene as key benefits

• i4F CeraGrout licensees distributing products across all channels

SURFACES, LAS VEGAS, USA – i4F®, a group of companies providing patents and technologies to the flooring industry, today announced that its ceramic imitating technology, i4F CeraGrout®, continues to gain significant momentum across North America.  At the time this news release was published, twenty-one manufacturers (*see notes to editors for exhaustive list) from Asia, US and Europe have already signed i4F CeraGrout license agreements. SPC floor and wall products enhanced with i4F CeraGrout are being distributed to big box, distributors, builders and retail outlets across the US and Canada.

On-going end-user feedback on i4F CeraGrout highlights five main advantages: great aesthetics and optical properties, the elimination of dirty grouts, easy, mess-free installation as well as water-resistance, making it suitable for any room – including wet rooms, bathrooms, kitchens and basements. Consumers also said they like i4F CeraGrout’s versatility for use on both floors and walls with grouts available in any colour.

Designed to perfectly mimic the appearance of rectified ceramics, i4F CeraGrout integrates grout lines into its design, delivering a seamless aesthetic in any color. Its innovative middle grout line allows for the faster installation of perfect squares and patterns. Engineered for durability, i4F CeraGrout is completely water-resistant as well as highly resistant to stains, household chemicals, and daily wear, ensuring long-lasting beauty and improved hygiene. Tiles and panels are easy to install as well as to replace, providing a mess-free alternative to traditional ceramics. With realistic visible joints available in any color, the solution expands design possibilities on walls and floors.

John Rietveldt, i4F’s CEO, says, “It’s the proof of the pudding as they say!  End-users – DIYers and professional installers alike – are extremely enthusiastic about i4F CeraGrout and, so, it’s no surprise that demand and supply is increasing by the day! The beautiful look of ceramics is timeless and so having an alternative that not only looks just as good, if not better, that is as durable as the original while being a great deal easier to install, is understood to all.”