OUR TEAM
Technology visionaries and IP specialists
Our team brings a unique combination of technical excellence and market expertise to the table. But above all, we are people. People who value relationships. People who are committed to striving for better.
Meet the team
With a background in global flooring firms and years of collective experience in the industry, our team of professionals are experts in flooring Research & Development and patent processes.
John Rietveldt
Chief Executive Officer
Leading the company is John Rietveldt, who previously worked as global president for Tarkett, the world market leader in hard flooring. He previously held senior executive and board positions as CEO of Ideal Standard International and VP and Officer at Whirlpool Europe.
David Song
Chief Commercial Officer, Asia
As Chief Commercial Officer for Asia, David Song holds responsibility for i4F’s commercial business for the region, covering all patent and technologies represented by the company. David joined i4F in 2017 and, previous to that, spent over nine years at Unilin in charge of its licensing in Asia.
Mathieu Dekens
President, i4F Inc. North America
Mathieu Dekens joins i4F from Ideal Standard International where he was VP, Sales & Marketing. Previously, he spent ten years at Tarkett as Managing Director, UK and France, and Business Unit Leader, vinyl floors category, Western Europe.
Adina Caldararu
Commercial & Demand Creation Director Europe
Adina joins i4F from Royal Philips, where she held senior sales roles over 18 years. Most recently, as Commercial Director, International Key Accounts, she drove revenue growth through strategic account management and innovative channel strategies. She previously led commercial excellence, focusing on strategy, transformation, and CRM innovation.
Pieter Devos
R&D Director
Pieter Devos is R&D Director at i4F, bringing extensive experience in innovation and technology development. Previously, he held senior R&D positions, driving advancements in flooring solutions and intellectual property. His expertise spans product engineering, strategic innovation, and patent development.
Mattie de Koning
Chief Intellectual Property Officer
Mattie de Koning specializes in national and cross-border patent litigation. Previously, Mattie worked at Simmons & Simmons LLP, where he was an IP partner, also specializing in cross-border patent litigation and IP transactions.
Bram Kingma
Chief Financial Officer
Bram Kingma oversees the financial management of i4F’s licensing business, companies and partnerships.
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