{"id":8455,"date":"2025-01-13T11:48:58","date_gmt":"2025-01-13T11:48:58","guid":{"rendered":"https:\/\/i4f.com\/?post_type=article&#038;p=8455"},"modified":"2025-01-13T11:49:02","modified_gmt":"2025-01-13T11:49:02","slug":"i4f-appoints-adina-caldararu-as-commercial-demand-creation-director-europe","status":"publish","type":"article","link":"https:\/\/i4f.com\/zh-hans\/article\/i4f-appoints-adina-caldararu-as-commercial-demand-creation-director-europe\/","title":{"rendered":"i4F appoints Adina Caldararu as Commercial &amp; Demand Creation Director, Europe"},"content":{"rendered":"        <section class=\"block hero-news article\" id=\"block_6784fdaac80e6\">\n              <div class=\"hero-content\">\n                <div class=\"overlay\"><\/div>\n                <div class=\"container\">\n                  <div class=\"row\">\n                    <div class=\"col-xl-6 offset-xl-3\">\n                      <div class=\"hero-body\">\n                        <p class=\"date\">2025\u5e74 1\u6708 13\u65e5<\/p>\n                        <h1 class=\"h4\">i4F appoints Adina Caldararu as Commercial &#038; Demand Creation Director, Europe<\/h1>\n                      <\/div>\n                    <\/div>\n                  <\/div>\n                <\/div>\n              <\/div>\n        <\/section>\n\n\n\n        <section class=\"block text half\" id=\"block_6784fdaac83ca\">\n          <div class=\"container\">\n  <div class=\"row\">\n    <div class=\"col-md-6 offset-md-3 order-md-1\">\n\n\n<ul class=\"wp-block-list\">\n<li><strong><em>Joins i4F from Royal Philips<\/em><\/strong><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><em>+20 years of senior sales experience across EMEA<\/em><\/strong><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><em>Proven track record in driving revenues, strategic accounts and commercial capabilities<\/em><\/strong><\/li>\n<\/ul>\n\n\n<div class=\"block file-list\">\n<\/div>\n\n\n\n<p>TURNHOUT, BELGIUM \u2013 i4F\u00ae, a group of companies providing patents and technologies to the flooring industry, today announced the appointment of Adina Caldararu as Commercial and Demand Creation Director for Europe. Adina will drive i4F&#8217;s commercial as well as demand creation strategy in Europe from the company\u2019s headquarters in Turnhout, Belgium. Reporting to the CEO, she is also a member of i4F\u2019s management team.<\/p>\n\n\n\n<p>Adina joins i4F from Royal Philips, where she held several senior sales positions during her eighteen-year stint there. Her last role at Philips was as Commercial Director, International Key Accounts, where she implemented a new strategic account management framework, as well as increased revenues through innovative channel strategies. Previously, she held the role of Commercial Excellence Director, focusing on strategy and transformation, enhancing \u00a0Philips\u2019 commercial capabilities, driving innovative CRM initiatives and improving customer satisfaction.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"427\" height=\"484\" src=\"https:\/\/i4f.com\/app\/uploads\/2025\/01\/Picture-Adina-Caldararu-1.jpg\" alt=\"\" class=\"wp-image-8466\" style=\"width:255px;height:auto\" srcset=\"https:\/\/i4f.com\/app\/uploads\/2025\/01\/Picture-Adina-Caldararu-1.jpg 427w, https:\/\/i4f.com\/app\/uploads\/2025\/01\/Picture-Adina-Caldararu-1-265x300.jpg 265w, https:\/\/i4f.com\/app\/uploads\/2025\/01\/Picture-Adina-Caldararu-1-44x50.jpg 44w, https:\/\/i4f.com\/app\/uploads\/2025\/01\/Picture-Adina-Caldararu-1-124x140.jpg 124w\" sizes=\"auto, (max-width: 427px) 100vw, 427px\" \/><\/figure>\n\n\n\n\n\n\n\n<p>A Romanian national, Adina holds a bachelor\u2019s degree in philosophy and journalism from the University of Bucharest. She also speaks several other languages, including English, French, Italian and Dutch.<\/p>\n\n\n\n<p>John Rietveldt, i4F\u2019s CEO, comments, \u201cWe are thrilled to welcome Adina into the i4F family as a key member of our management team. With her extensive background within renowned organizations, and demonstrated ability to drive revenues through innovative strategies, I am confident that Adina will make an immediate impact on our growth in Europe. Her commitment to fostering strong customer relationships as well as cultivating demand creation will be instrumental as we expand our market presence in this mature and strategically important region.\u201d<\/p>\n\n\n    <\/div>\n  <\/div>\n          <\/div>\n        <\/section>\n\n\n\n        <section class=\"block news feed latest\" id=\"block_6784fdaac9689\">\n          <div class=\"container\">\n            <h6 class=\"title text-center\">\u6700\u65b0\u52a8\u6001<\/h6>\n            <div class=\"row pb-5\">\n              <div class=\"col-md-4\">\n                <p class=\"date\">2026\u5e74 6\u6708 4\u65e5<\/p>\n                <p>i4F returns as Diamond Sponsor at the 2026 Global DIY-Summit<\/p>\n                <p><a href=\"https:\/\/i4f.com\/zh-hans\/article\/i4f-returns-as-diamond-sponsor-at-the-2026-global-diy-summit\/\" class=\"more\">\u9605\u8bfb\u6587\u7ae0<\/a><\/p>\n              <\/div>\n              <div class=\"col-md-4\">\n                <p class=\"date\">2026\u5e74 5\u6708 26\u65e5<\/p>\n                <p>i4F extends partnership with CFL to deliver global benchmark for premium enhanced bevel technology and new m-SPC material category<\/p>\n                <p><a href=\"https:\/\/i4f.com\/zh-hans\/article\/i4f-extends-partnership-with-cfl-to-deliver-global-benchmark-for-premium-enhanced-bevel-technology-and-new-m-spc-material-category\/\" class=\"more\">\u9605\u8bfb\u6587\u7ae0<\/a><\/p>\n              <\/div>\n              <div class=\"col-md-4\">\n                <p class=\"date\">2026\u5e74 5\u6708 13\u65e5<\/p>\n                <p>i4F brings AI-powered booth to 2026 edition of DOMOTEX asia\/CHINAFLOOR<\/p>\n                <p><a href=\"https:\/\/i4f.com\/zh-hans\/article\/i4f-brings-ai-powered-booth-to-2026-edition-of-domotex-asia-chinafloor\/\" class=\"more\">\u9605\u8bfb\u6587\u7ae0<\/a><\/p>\n              <\/div>\n            <\/div>\n          <\/div>\n        <\/section>\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":6,"template":"","categories":[],"class_list":["post-8455","article","type-article","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>i4F appoints Adina Caldararu as Commercial &amp; 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