{"id":10439,"date":"2026-10-06T07:09:04","date_gmt":"2026-10-06T07:09:04","guid":{"rendered":"https:\/\/i4f.com\/?post_type=article&#038;p=10439"},"modified":"2026-10-06T07:09:07","modified_gmt":"2026-10-06T07:09:07","slug":"i4f-appoints-thibault-lanchon-as-chief-commercial-officer-europe-middle-east-africa","status":"publish","type":"article","link":"https:\/\/i4f.com\/zh-hans\/article\/i4f-appoints-thibault-lanchon-as-chief-commercial-officer-europe-middle-east-africa\/","title":{"rendered":"i4F appoints Thibault Lanchon as Chief Commercial Officer, Europe, Middle East &amp; Africa"},"content":{"rendered":"        <section class=\"block hero-news article\" id=\"block_6ac49e90b0913\">\n              <div class=\"hero-content\">\n                <div class=\"overlay\"><\/div>\n                <div class=\"container\">\n                  <div class=\"row\">\n                    <div class=\"col-xl-6 offset-xl-3\">\n                      <div class=\"hero-body\">\n                        <p class=\"date\">2026\u5e74 10\u6708 6\u65e5<\/p>\n                        <h1 class=\"h4\">i4F appoints Thibault Lanchon as Chief Commercial Officer, Europe, Middle East &#038; Africa<\/h1>\n                      <\/div>\n                    <\/div>\n                  <\/div>\n                <\/div>\n              <\/div>\n        <\/section>\n\n\n\n        <section class=\"block text half\" id=\"block_6ac49e90b0d40\">\n          <div class=\"container\">\n  <div class=\"row\">\n    <div class=\"col-md-6 offset-md-3 order-md-1\">\n\n\n<p><em>&#8211; Former USFloors and Shaw Industries executive brings 15 years of international experience<\/em><\/p>\n\n\n\n<p><strong><em>&#8211; Joins i4F\u2019s global management team to lead commercial and sales activities across EMEA<\/em><\/strong><\/p>\n\n\n\n<p>TURNHOUT, BELGIUM \u2013 i4F\u00ae, a group of companies providing patents and technologies to the global flooring industry, today announced that Thibault Lanchon has been appointed Chief Commercial Officer, Europe, Middle East &amp; Africa (EMEA), joining the company\u2019s global management team. In this role, Lanchon leads all commercial and sales activities across the region.<\/p>\n\n\n\n<p>The EMEA region represents a significant growth opportunity for i4F, particularly in a changing global environment where supply chains, regulations and market expectations continue to evolve. Lanchon\u2019s appointment further strengthens i4F\u2019s commercial leadership in the region and its ability to support licensees and partners across EMEA markets.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"5997\" height=\"6000\" src=\"https:\/\/i4f.com\/app\/uploads\/2026\/10\/mailing_Afb_2-1-scaled.jpg\" alt=\"\" class=\"wp-image-10450\" srcset=\"https:\/\/i4f.com\/app\/uploads\/2026\/10\/mailing_Afb_2-1-scaled.jpg 5997w, https:\/\/i4f.com\/app\/uploads\/2026\/10\/mailing_Afb_2-1-300x300.jpg 300w, https:\/\/i4f.com\/app\/uploads\/2026\/10\/mailing_Afb_2-1-150x150.jpg 150w, https:\/\/i4f.com\/app\/uploads\/2026\/10\/mailing_Afb_2-1-320x320.jpg 320w, https:\/\/i4f.com\/app\/uploads\/2026\/10\/mailing_Afb_2-1-640x640.jpg 640w, https:\/\/i4f.com\/app\/uploads\/2026\/10\/mailing_Afb_2-1-680x680.jpg 680w, https:\/\/i4f.com\/app\/uploads\/2026\/10\/mailing_Afb_2-1-50x50.jpg 50w, https:\/\/i4f.com\/app\/uploads\/2026\/10\/mailing_Afb_2-1-140x140.jpg 140w\" sizes=\"auto, (max-width: 5997px) 100vw, 5997px\" \/><\/figure>\n\n\n\n<p>Lanchon brings fifteen years of international leadership experience across Europe, the US and Asia, spanning commercial development, operations, sourcing, logistics and supply chain management within global industrial companies. Most recently, he worked at USFloors International, part of Shaw Industries, where he was responsible for global sourcing, logistics and technical operations supporting Coretec, the company\u2019s flagship flooring brand. During his career with Shaw Industries and USFloors, as well as in previous senior roles at Haworth and other multinational organizations, he developed extensive expertise in sourcing strategy, supplier management, quality and complex global operations.<\/p>\n\n\n\n<p>A French national, Lanchon has lived and worked in China and Europe, providing him with a broad cultural perspective and strong understanding of global market dynamics. He holds a master\u2019s degree from ESC Rennes School of Business, is Lean Six Sigma Black Belt certified and has a proven track record in driving efficiency, reliability and scalable processes across diverse markets.<\/p>\n\n\n\n<p><strong>John Rietveldt<\/strong>, Founder &amp; CEO of i4F, says, \u201cThibault is a fantastic addition to i4F and our global management team. He knows this industry inside out! He has built strong relationships in the flooring world and brings a truly international perspective from his years working across Europe, the US and Asia. Equally as important, he understands the full supply chain as well as customer needs and knows how to turn those into commercial opportunities. I look forward to working with him as we embark on the next phase of our growth across EMEA.\u201d<\/p>\n\n\n<div class=\"block file-list\">\n    <p><a href=\"https:\/\/i4f.com\/app\/uploads\/2026\/10\/Thibault-joins-i4F.html\" class=\"more\" target=\"blank\">Thibault joins i4F<\/a><\/p>\n<\/div>\n\n\n    <\/div>\n  <\/div>\n          <\/div>\n        <\/section>\n\n\n\n        <section class=\"block news feed latest\" id=\"block_6ac49e90b2367\">\n          <div class=\"container\">\n            <h6 class=\"title text-center\">\u6700\u65b0\u52a8\u6001<\/h6>\n            <div class=\"row pb-5\">\n              <div class=\"col-md-4\">\n                <p class=\"date\">2026\u5e74 10\u6708 6\u65e5<\/p>\n                <p>i4F appoints Thibault Lanchon as Chief Commercial Officer, Europe, Middle East &amp; Africa<\/p>\n                <p><a href=\"https:\/\/i4f.com\/zh-hans\/article\/i4f-appoints-thibault-lanchon-as-chief-commercial-officer-europe-middle-east-africa\/\" class=\"more\">\u9605\u8bfb\u6587\u7ae0<\/a><\/p>\n              <\/div>\n              <div class=\"col-md-4\">\n                <p class=\"date\">2026\u5e74 9\u6708 10\u65e5<\/p>\n                <p>AMY GRUPO signs new i4F Optibevel license agreement<\/p>\n                <p><a href=\"https:\/\/i4f.com\/zh-hans\/article\/amy-grupo-signs-new-i4f-optibevel-license-agreement\/\" class=\"more\">\u9605\u8bfb\u6587\u7ae0<\/a><\/p>\n              <\/div>\n              <div class=\"col-md-4\">\n                <p class=\"date\">2026\u5e74 9\u6708 2\u65e5<\/p>\n                <p>STANLEY\u00ae the pro brand for solo work, enters flooring market through strategic partnership with Area Floors, powered by i4F Drop-Lock technologies<\/p>\n                <p><a href=\"https:\/\/i4f.com\/zh-hans\/article\/stanley-enters-flooring-market-through-strategic-partnership-with-area-floors-powered-by-i4f-drop-lock-technologies\/\" class=\"more\">\u9605\u8bfb\u6587\u7ae0<\/a><\/p>\n              <\/div>\n            <\/div>\n          <\/div>\n        <\/section>\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":6,"template":"","categories":[],"class_list":["post-10439","article","type-article","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>i4F appoints Thibault Lanchon as Chief Commercial Officer, Europe, Middle East &amp; 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