I4F’s virtual showcase: connect with us wherever you are!

Option 1: Schedule a meeting

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Option 3: Call us

John Rietveldt


Leading the company is John Rietveldt, who previously worked as global president for Tarkett, world market leader in hard flooring. He previously held senior executive and board positions as CEO of Ideal Standard International and VP and Officer at Whirlpool Europe.


Eddy Boucké


Heading up R&D is Eddy Boucké, technical founder of Berry Floors. Eddy previously worked as a consultant at Vålinge and Kronospan.

Call me +32 (0)477 591 507

Matthieu Dekens


Chief Operating Officer, Matthieu Dekens joins I4F from Ideal Standard Int. where he was VP, sales and marketing. Previously, he spent ten years at Tarkett as Managing Director, UK and France, and business unit leader, vinyl floors category, western Europe.

Call me +32 (0)473 861 815

David Song

Licensing Director

Licensing Director, David Song is a Canadian national with vast global flooring industry experience.  Previously, David spent over nine years at Unilin in charge of its licensing in Asia.

Call me +1 604 783 1316
Call me +86 139 1647 0782