{"id":759,"date":"2020-12-14T09:50:00","date_gmt":"2020-12-14T09:50:00","guid":{"rendered":"https:\/\/i4f.com\/?post_type=news&#038;p=759"},"modified":"2021-06-24T13:41:13","modified_gmt":"2021-06-24T13:41:13","slug":"i4f-tees-off-new-brand-awareness-campaign-via-golf-sponsorship-with-rising-star-koen-kouwenaar","status":"publish","type":"article","link":"https:\/\/i4f.com\/vi\/article\/i4f-tees-off-new-brand-awareness-campaign-via-golf-sponsorship-with-rising-star-koen-kouwenaar\/","title":{"rendered":"I4F Tees-off new brand awareness campaign via golf sponsorship with rising star Koen Kouwenaar"},"content":{"rendered":"        <section class=\"block hero-news article\" id=\"block_60d303f365a68\">\n              <div class=\"hero-content\">\n                <div class=\"overlay\"><\/div>\n                <div class=\"container\">\n                  <div class=\"row\">\n                    <div class=\"col-xl-6 offset-xl-3\">\n                      <div class=\"hero-body\">\n                        <p><a href=\"https:\/\/i4f.com\/vi\/tin-tuc\/\" class=\"more\">Xem t\u1ea5t c\u1ea3 tin t\u1ee9c<\/a><\/p>\n                        <p class=\"date\">Dec 14, 2020<\/p>\n                        <h1 class=\"h4\">I4F Tees-off new brand awareness campaign via golf sponsorship with rising star Koen Kouwenaar<\/h1>\n                      <\/div>\n                    <\/div>\n                  <\/div>\n                <\/div>\n              <\/div>\n        <\/section>\n\n\n\n        <section class=\"block text \" id=\"block_60d303f365a69\">\n          <div class=\"container\">\n  <div class=\"row\">\n    <div class=\"col-md-3 order-md-2\">\n          <div class=\"share-links\">\n            <h6>Share<\/h6>\n            <p><a href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fi4f.com%2Fvi%2Farticle%2Fi4f-tees-off-new-brand-awareness-campaign-via-golf-sponsorship-with-rising-star-koen-kouwenaar%2F\" target=\"_blank\"><svg width=\"40\" height=\"40\" viewBox=\"0 0 40 40\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<circle cx=\"20\" cy=\"20\" r=\"20\" fill=\"#B2D0E7\"\/>\n<path d=\"M25 10H22C20.6739 10 19.4021 10.5268 18.4645 11.4645C17.5268 12.4021 17 13.6739 17 15V18H14V22H17V30H21V22H24L25 18H21V15C21 14.7348 21.1054 14.4804 21.2929 14.2929C21.4804 14.1054 21.7348 14 22 14H25V10Z\" fill=\"#304757\"\/>\n<\/svg>\n<\/a><a href=\"https:\/\/twitter.com\/share?source=tweetbutton&amp;text=I4F%20Tees-off%20new%20brand%20awareness%20campaign%20via%20golf%20sponsorship%20with%20rising%20star%20Koen%20Kouwenaar&amp;url=https%3A%2F%2Fi4f.com%2Fvi%2Farticle%2Fi4f-tees-off-new-brand-awareness-campaign-via-golf-sponsorship-with-rising-star-koen-kouwenaar%2F\" target=\"_blank\"><svg width=\"40\" height=\"40\" viewBox=\"0 0 40 40\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<circle cx=\"20\" cy=\"20\" r=\"20\" fill=\"#B2D0E7\"\/>\n<path d=\"M31 12.0003C30.0424 12.6758 28.9821 13.1924 27.86 13.5303C27.2577 12.8378 26.4573 12.347 25.567 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14.9986 15.1309 13.9817 15.1309 12.7109C15.1023 11.4115 14.1755 10.4228 12.6697 10.4228C11.1641 10.4228 10.1797 11.4115 10.1797 12.7109C10.1797 13.9817 11.1348 14.9986 12.6119 14.9986H12.6405H12.6406Z\" fill=\"#304757\"\/>\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M17.2773 30.049H21.6788V22.6539C21.6788 22.2581 21.7074 21.8627 21.8237 21.5798C22.1418 20.789 22.8661 19.97 24.082 19.97C25.6747 19.97 26.3118 21.1844 26.3118 22.9646V30.049H30.713V22.456C30.713 18.3885 28.5415 16.4958 25.6456 16.4958C23.2711 16.4958 22.2287 17.8231 21.6496 18.7271H21.679V16.8066H17.2775C17.3352 18.0492 17.2775 30.049 17.2775 30.049H17.2773Z\" fill=\"#304757\"\/>\n<\/svg>\n<\/a><\/p>\n          <\/div>\n    <\/div>\n    <div class=\"col-md-6 offset-md-3 order-md-1\">\n\n\n<ul class=\"wp-block-list\"><li><em>I4F becomes lead sponsor of professional golf player<\/em><\/li><li><em>Company launching I4F Global Flooring Leaders Golf Tournament in 2021<\/em><\/li><li><em>New campaign to ramp up brand building for I4F and its technologies<\/em><\/li><\/ul>\n\n\n\n<p>HAMONT, BELGIUM \u2013 I4F\u00ae, a group of companies providing patents and technologies to the flooring industry, today announced that it has entered into a golf sponsorship agreement with Koen Kouwenaar, a twenty-two year-old Dutch talent, who turned professional this year. The company also said it is launching the I4F Global Flooring Leaders Golf Tournament during 2021. The sponsorship begins as of January 1, 2021 and represents the first activity in the company\u2019s drive for a broadened brand awareness of I4F and its technologies.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1709\" src=\"https:\/\/i4f.com\/app\/uploads\/2021\/06\/\u00a9\ufe0fJePP.nl-i4F-02-scaled-1.jpg\" alt=\"\" class=\"wp-image-760\" srcset=\"https:\/\/i4f.com\/app\/uploads\/2021\/06\/\u00a9\ufe0fJePP.nl-i4F-02-scaled-1.jpg 2560w, https:\/\/i4f.com\/app\/uploads\/2021\/06\/\u00a9\ufe0fJePP.nl-i4F-02-scaled-1-300x200.jpg 300w, https:\/\/i4f.com\/app\/uploads\/2021\/06\/\u00a9\ufe0fJePP.nl-i4F-02-scaled-1-680x454.jpg 680w, https:\/\/i4f.com\/app\/uploads\/2021\/06\/\u00a9\ufe0fJePP.nl-i4F-02-scaled-1-75x50.jpg 75w, https:\/\/i4f.com\/app\/uploads\/2021\/06\/\u00a9\ufe0fJePP.nl-i4F-02-scaled-1-210x140.jpg 210w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<p>As lead sponsor, I4F has several exclusive rights, including the placement of its logo on the front of Mr. Kouwenaar\u2019s cap and golf bag.&nbsp; I4F is also highlighted on his official website and can also leverage the sponsorship by using Mr. Kouwenaar\u2019s name and photos in its promotional activities and social media. &nbsp;Additionally, Mr. Kouwenaar will host golf clinics, play with I4F and its guests as well as participate in the inaugural I4F Global Flooring Leaders Golf Tournament expected to take place during the fourth quarter of 2021.<\/p>\n\n\n\n<p>In 2019 , Mr. Kouwenaar won the Spanish amateur championship, the Dutch junior international open, national open and made the cut in the KLM open as the only amateur. At the end of that year, he was positioned as number fifteen on the world amateur golf ranking.&nbsp; 2021 will see him playing the pro golf tour or Alps tour, combined with eight starts on the Challenge tour.<\/p>\n\n\n\n<p>Koen Kouwenaar says, \u201cAt the age of eight, I began playing golf and fell in love with it. So much so that in 2016, I decided to take a gap year after finishing high school to see how far I could go.&nbsp; I ended up winning the national championship U18, and in 2018, played the KLM Open for the first time. Despite 2020 being a year like no other, I decided to turn professional.&nbsp; Thanks to I4F\u2019s amazing support, I can increase my tournament participation and training meaning that I now have a real shot at going straight to the top!\u201d.<\/p>\n\n\n\n<p>Commenting on the sponsorship, John Rietveldt, I4F\u2019s CEO, adds, \u201cWe are committed to further building our brand, and this includes focused sponsorship programs. We selected Koen because we are convinced that he has the talent and mindset to be number one!&nbsp; Even with the challenges this year, he believed in himself and took a leap of faith by turning professional.&nbsp; This determination is a perfect match for I4F, as a continuous disruptor and leader in its field. Golf is very popular with several leaders in the flooring industry and when our world returns to some kind of normality and restrictions are lifted, we will all look forward to meeting each other in a free and relaxed way. We will introduce Koen to our licensees during I4F\u2019s first Global Flooring Leaders Golf Tournament.\u201d<\/p>\n\n\n<div class=\"block file-list\">\n    <p><a href=\"https:\/\/i4f.com\/app\/uploads\/2021\/06\/14122020-I4F-Sponsors-Koen-Kouwenaar_.pdf\" class=\"more\" target=\"blank\">ENGLISH VERSION<\/a><\/p>\n    <p><a href=\"https:\/\/i4f.com\/app\/uploads\/2021\/06\/Final_201214-I4F-Sponsors-Koen-Kouwenaar.pdf\" class=\"more\" target=\"blank\">CHINESE VERSION<\/a><\/p>\n<\/div>\n\n\n    <\/div>\n  <\/div>\n          <\/div>\n        <\/section>\n\n\n\n        <section class=\"block news feed latest\" id=\"block_60d303f365a6a\">\n          <div class=\"container\">\n            <h6 class=\"title text-center\">Tin m\u1edbi nh\u1ea5t<\/h6>\n            <div class=\"row pb-5\">\n              <div class=\"col-md-4\">\n                <p class=\"date\">Mar 31, 2026<\/p>\n                <p>i4F and Unilin Technologies\u00a0enter into non\u2011assert agreement on water\u2011repellent coating patents for laminate and wood flooring<\/p>\n                <p><a href=\"https:\/\/i4f.com\/vi\/article\/i4f-and-unilin-technologies-enter-into-non%e2%80%91assert-agreement-on-water%e2%80%91repellent-coating-patents-for-laminate-and-wood-flooring\/\" class=\"more\">\u0110\u1ecdc b\u00e0i vi\u1ebft<\/a><\/p>\n              <\/div>\n              <div class=\"col-md-4\">\n                <p class=\"date\">Mar 25, 2026<\/p>\n                <p>Parkett Magazin &#8211; i4F: John Rietveldt in an interview of the month<\/p>\n                <p><a href=\"https:\/\/i4f.com\/vi\/article\/parkett-magazin-i4f-john-rietveldt-in-an-interview-of-the-month\/\" class=\"more\">\u0110\u1ecdc b\u00e0i vi\u1ebft<\/a><\/p>\n              <\/div>\n              <div class=\"col-md-4\">\n                <p class=\"date\">Jan 27, 2026<\/p>\n                <p>Lioncore selects i4F as exclusive licensor for its new patented L-SPC lightweight rigid core product build-up and composition<\/p>\n                <p><a href=\"https:\/\/i4f.com\/vi\/article\/lioncore-selects-i4f-as-exclusive-licensor-for-its-new-patented-l-spc-lightweight-rigid-core-product-build-up-and-composition\/\" class=\"more\">\u0110\u1ecdc b\u00e0i vi\u1ebft<\/a><\/p>\n              <\/div>\n            <\/div>\n            <p class=\"text-center\"><a href=\"https:\/\/i4f.com\/vi\/tin-tuc\/\" class=\"btn btn-outline-secondary\">Xem t\u1ea5t c\u1ea3 tin t\u1ee9c<\/a><\/p>\n          <\/div>\n        <\/section>\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":14,"template":"","categories":[],"class_list":["post-759","article","type-article","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - 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