{"id":495,"date":"2021-03-22T16:05:00","date_gmt":"2021-03-22T16:05:00","guid":{"rendered":"https:\/\/i4f.com\/?post_type=news&#038;p=495"},"modified":"2022-04-26T06:34:05","modified_gmt":"2022-04-26T06:34:05","slug":"i4f-names-david-song-as-its-new-chief-commercial-officer-asia-and-russia","status":"publish","type":"article","link":"https:\/\/i4f.com\/vi\/article\/i4f-names-david-song-as-its-new-chief-commercial-officer-asia-and-russia\/","title":{"rendered":"i4F names David Song as its new Chief Commercial Officer, Asia"},"content":{"rendered":"        <section class=\"block hero-news article\" id=\"block_60d0b8b7d0471\">\n              <div class=\"hero-content\">\n                <div class=\"overlay\"><\/div>\n                <div class=\"container\">\n                  <div class=\"row\">\n                    <div class=\"col-xl-6 offset-xl-3\">\n                      <div class=\"hero-body\">\n                        <p><a href=\"https:\/\/i4f.com\/vi\/tin-tuc\/\" class=\"more\">Xem t\u1ea5t c\u1ea3 tin t\u1ee9c<\/a><\/p>\n                        <p class=\"date\">Mar 22, 2021<\/p>\n                        <h1 class=\"h4\">i4F names David Song as its new Chief Commercial Officer, Asia <\/h1>\n                      <\/div>\n                    <\/div>\n                  <\/div>\n                <\/div>\n              <\/div>\n        <\/section>\n\n\n\n        <section class=\"block text half\" id=\"block_60d0b8b7d0472\">\n          <div class=\"container\">\n  <div class=\"row\">\n    <div class=\"col-md-3 order-md-2\">\n          <div class=\"share-links\">\n            <h6>Share<\/h6>\n            <p><a href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fi4f.com%2Fvi%2Farticle%2Fi4f-names-david-song-as-its-new-chief-commercial-officer-asia-and-russia%2F\" target=\"_blank\"><svg width=\"40\" height=\"40\" viewBox=\"0 0 40 40\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<circle cx=\"20\" cy=\"20\" r=\"20\" fill=\"#B2D0E7\"\/>\n<path d=\"M25 10H22C20.6739 10 19.4021 10.5268 18.4645 11.4645C17.5268 12.4021 17 13.6739 17 15V18H14V22H17V30H21V22H24L25 18H21V15C21 14.7348 21.1054 14.4804 21.2929 14.2929C21.4804 14.1054 21.7348 14 22 14H25V10Z\" fill=\"#304757\"\/>\n<\/svg>\n<\/a><a href=\"https:\/\/twitter.com\/share?source=tweetbutton&amp;text=i4F%20names%20David%20Song%20as%20its%20new%20Chief%20Commercial%20Officer%2C%20Asia&amp;url=https%3A%2F%2Fi4f.com%2Fvi%2Farticle%2Fi4f-names-david-song-as-its-new-chief-commercial-officer-asia-and-russia%2F\" target=\"_blank\"><svg width=\"40\" height=\"40\" viewBox=\"0 0 40 40\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<circle cx=\"20\" cy=\"20\" r=\"20\" fill=\"#B2D0E7\"\/>\n<path d=\"M31 12.0003C30.0424 12.6758 28.9821 13.1924 27.86 13.5303C27.2577 12.8378 26.4573 12.347 25.567 12.1242C24.6767 11.9015 23.7395 11.9575 22.8821 12.2847C22.0247 12.612 21.2884 13.1947 20.773 13.954C20.2575 14.7133 19.9877 15.6126 20 16.5303V17.5303C18.2426 17.5759 16.5013 17.1861 14.931 16.3957C13.3607 15.6054 12.0103 14.4389 11 13.0003C11 13.0003 7 22.0003 16 26.0003C13.9405 27.3983 11.4872 28.0992 9 28.0003C18 33.0003 29 28.0003 29 16.5003C28.9991 16.2217 28.9723 15.9439 28.92 15.6703C29.9406 14.6638 30.6608 13.393 31 12.0003Z\" fill=\"#304757\"\/>\n<\/svg>\n<\/a><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fi4f.com%2Fvi%2Farticle%2Fi4f-names-david-song-as-its-new-chief-commercial-officer-asia-and-russia%2F\" target=\"_blank\"><svg width=\"41\" height=\"41\" viewBox=\"0 0 41 41\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<circle cx=\"20.1797\" cy=\"20.5\" r=\"20\" fill=\"#B2D0E7\"\/>\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M14.8414 30.049V16.8066H10.4399V30.049H14.8414ZM12.6406 14.9986C14.1755 14.9986 15.1309 13.9817 15.1309 12.7109C15.1023 11.4115 14.1755 10.4228 12.6697 10.4228C11.1641 10.4228 10.1797 11.4115 10.1797 12.7109C10.1797 13.9817 11.1348 14.9986 12.6119 14.9986H12.6405H12.6406Z\" fill=\"#304757\"\/>\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M17.2773 30.049H21.6788V22.6539C21.6788 22.2581 21.7074 21.8627 21.8237 21.5798C22.1418 20.789 22.8661 19.97 24.082 19.97C25.6747 19.97 26.3118 21.1844 26.3118 22.9646V30.049H30.713V22.456C30.713 18.3885 28.5415 16.4958 25.6456 16.4958C23.2711 16.4958 22.2287 17.8231 21.6496 18.7271H21.679V16.8066H17.2775C17.3352 18.0492 17.2775 30.049 17.2775 30.049H17.2773Z\" fill=\"#304757\"\/>\n<\/svg>\n<\/a><\/p>\n          <\/div>\n    <\/div>\n    <div class=\"col-md-6 offset-md-3 order-md-1\">\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i4f.com\/app\/uploads\/2021\/06\/Team-Song.jpg\" alt=\"David Song\" class=\"wp-image-702\" width=\"641\" height=\"961\" srcset=\"https:\/\/i4f.com\/app\/uploads\/2021\/06\/Team-Song.jpg 640w, https:\/\/i4f.com\/app\/uploads\/2021\/06\/Team-Song-200x300.jpg 200w, https:\/\/i4f.com\/app\/uploads\/2021\/06\/Team-Song-320x480.jpg 320w, https:\/\/i4f.com\/app\/uploads\/2021\/06\/Team-Song-33x50.jpg 33w, https:\/\/i4f.com\/app\/uploads\/2021\/06\/Team-Song-93x140.jpg 93w\" sizes=\"auto, (max-width: 641px) 100vw, 641px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\"><li><em>Increased focus on Asia <\/em><\/li><li><em>Boosting surge of new and emerging technologies including Digital Printing<\/em><\/li><li><em>Expansion of local teams in China and Vietnam<\/em><\/li><\/ul>\n\n\n\n<p>HAMONT, BELGIUM \u2013 i4F\u00ae, a group of companies providing patents and technologies to the flooring industry, today announced that it has promoted David Song to the new position of Chief Commercial Officer, Asia.\u00a0 In this new role, Mr. Song holds responsibility for i4F\u2019s commercial business across Asia, covering all patents and technologies represented by the company. He assumes the position with immediate effect and continues to manage i4F teams located in China and Vietnam.<\/p>\n\n\n\n<p>Mr. Song joined i4F in 2017 as Licensing Director and, during his time with the company, has successfully built further on i4F\u2019s position for its company\u2019s drop-lock technologies as well as licenses for its other five patent clusters*.\u00a0 The expanded breadth of i4F\u2019s expansive IP portfolio, including over 3,000 patents and technologies, has created the need for an increased presence, per market, in the region.\u00a0 The strong growth path being experienced in China is now also extending into other Asian markets. To capture and boost further local market opportunities, the company is investing in more people and marketing efforts, in China and Vietnam.<\/p>\n\n\n\n<p>John Rietveldt, i4F\u2019s CEO, comments, \u201cDavid is by far the best man for the job!&nbsp; i4F\u2019s presence in Asia has blossomed under his leadership. Now with the accelerating uptake in emerging technologies, like Digital Printing, there is a necessity for dedicated focus and expertise per innovation cluster.&nbsp; The powerful combination of David\u2019s vision, world leading technologies and increased presence in the region enables i4F to drive forward its strategy to discover and promote new, exciting technologies for the advancement of the global flooring industry.\u201d<\/p>\n\n\n<div class=\"block file-list\">\n    <p><a href=\"https:\/\/i4f.com\/app\/uploads\/2021\/06\/i4F-News-Release-David-Song.pdf\" class=\"more\" target=\"blank\">ENGLISH VERSION<\/a><\/p>\n    <p><a href=\"https:\/\/i4f.com\/app\/uploads\/2021\/06\/Final_i4F-News-Release-David-Song-DS.pdf\" class=\"more\" target=\"blank\">CHINESE VERSION<\/a><\/p>\n<\/div>\n\n\n    <\/div>\n  <\/div>\n          <\/div>\n        <\/section>\n\n\n\n        <section class=\"block news feed latest\" id=\"block_60d0b8b7d0473\">\n          <div class=\"container\">\n            <h6 class=\"title text-center\">Tin m\u1edbi nh\u1ea5t<\/h6>\n            <div class=\"row pb-5\">\n              <div class=\"col-md-4\">\n                <p class=\"date\">Mar 31, 2026<\/p>\n                <p>i4F and Unilin Technologies\u00a0enter into non\u2011assert agreement on water\u2011repellent coating patents for laminate and wood flooring<\/p>\n                <p><a href=\"https:\/\/i4f.com\/vi\/article\/i4f-and-unilin-technologies-enter-into-non%e2%80%91assert-agreement-on-water%e2%80%91repellent-coating-patents-for-laminate-and-wood-flooring\/\" class=\"more\">\u0110\u1ecdc b\u00e0i vi\u1ebft<\/a><\/p>\n              <\/div>\n              <div class=\"col-md-4\">\n                <p class=\"date\">Mar 25, 2026<\/p>\n                <p>Parkett Magazin &#8211; i4F: John Rietveldt in an interview of the month<\/p>\n                <p><a href=\"https:\/\/i4f.com\/vi\/article\/parkett-magazin-i4f-john-rietveldt-in-an-interview-of-the-month\/\" class=\"more\">\u0110\u1ecdc b\u00e0i vi\u1ebft<\/a><\/p>\n              <\/div>\n              <div class=\"col-md-4\">\n                <p class=\"date\">Jan 27, 2026<\/p>\n                <p>Lioncore selects i4F as exclusive licensor for its new patented L-SPC lightweight rigid core product build-up and composition<\/p>\n                <p><a href=\"https:\/\/i4f.com\/vi\/article\/lioncore-selects-i4f-as-exclusive-licensor-for-its-new-patented-l-spc-lightweight-rigid-core-product-build-up-and-composition\/\" class=\"more\">\u0110\u1ecdc b\u00e0i vi\u1ebft<\/a><\/p>\n              <\/div>\n            <\/div>\n            <p class=\"text-center\"><a href=\"https:\/\/i4f.com\/vi\/tin-tuc\/\" class=\"btn btn-outline-secondary\">Xem t\u1ea5t c\u1ea3 tin t\u1ee9c<\/a><\/p>\n          <\/div>\n        <\/section>\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":14,"template":"","categories":[],"class_list":["post-495","article","type-article","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - 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