{"id":10388,"date":"2026-09-02T07:27:19","date_gmt":"2026-09-02T07:27:19","guid":{"rendered":"https:\/\/i4f.com\/?post_type=article&p=10388"},"modified":"2026-09-02T07:27:22","modified_gmt":"2026-09-02T07:27:22","slug":"stanley-enters-flooring-market-through-strategic-partnership-with-area-floors-powered-by-i4f-drop-lock-technologies","status":"publish","type":"article","link":"https:\/\/i4f.com\/fr\/article\/stanley-enters-flooring-market-through-strategic-partnership-with-area-floors-powered-by-i4f-drop-lock-technologies\/","title":{"rendered":"STANLEY\u00ae enters flooring market through strategic partnership with Area Floors, powered by i4F Drop-Lock technologies"},"content":{"rendered":"
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Sep 2, 2026<\/p>\n

STANLEY\u00ae enters flooring market through strategic partnership with Area Floors, powered by i4F Drop-Lock technologies<\/h1>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n\n\n\n
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– Area Floors develops and launches first-ever STANLEY\u00ae branded flooring in EMEA<\/em>
– i4F\u00a0drop-lock installation technologies\u00a0selected\u00a0for all new STANLEY\u00ae SPC flooring<\/em>
– Prominent STANLEY\u00ae and i4F branding on\u00a0all packaging and installation materials\u00a0<\/em><\/p>\n\n\n\n


TURNHOUT, BELGIUM \u2013 i4F\u00ae, a group of companies providing patents and technologies to the global flooring industry, today announced that STANLEY\u00ae has entered the global flooring market through a strategic partnership with Area Floors, resulting in the first-ever STANLEY\u00ae-branded flooring ranges, all featuring i4F drop-lock technologies. The STANLEY\u00ae SPC flooring collections are now in production and will roll out across the EMEA region in 2026.\u00a0<\/p>\n\n\n\n


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Area Floors, an Istanbul-based company with automated production capabilities and international export experience, brings development and manufacturing expertise to the collaboration. i4F\u2019s industry-leading drop-lock technologies align installation performance with the STANLEY brand\u2019s reputation for durability.\u00a0<\/p>\n\n\n\n


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Beyond product development and technology integration, the collaboration includes coordinated branding, packaging and marketing initiatives. STANLEY and i4F branding will feature prominently on Area Floors\u2019 packaging, installation-focused content and supporting sales materials. This branding approach will help retailers and consumers identify products that combine the trust of the STANLEY brand as well as the proven ease of use of i4F’s installation technology.\u00a0<\/p>\n\n\n\n


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This latest launch highlights the growing importance of combining globally recognized brands with proven flooring technologies to create differentiated consumer products. \u00a0<\/p>\n\n\n\n


Caroline McInerney<\/strong>, EMEA Licensing Manager at STANLEY, said, \u201cFor more than 175 years, STANLEY has stood for quality, durability and innovation. Expanding into flooring is a natural extension of our commitment to the residential construction and home improvement markets. Thanks to Area Floors\u2019 expertise, we have developed a flooring collection for today\u2019s consumers, featuring i4F drop-lock technologies for an easy installation experience.\u00a0<\/p>\n\n\n\n


Ferhat \u00c7al\u0131nalt\u0131<\/strong>, CEO of Area Floors, adds, \u201cWe are proud to bring STANLEY Flooring to the EMEA market. This partnership reflects Area Floors\u2019 expertise in developing and manufacturing flooring solutions for leading global brands, combining innovative design, advanced production and international market experience.\u201d
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Dervis Anil<\/strong>, Project Lead \u2013 STANLEY Flooring Program, Area Floors, \u201cFrom concept to commercialization, our focus has been to build a flooring collection worthy of the STANLEY name. Working closely with our partners, we have combined product innovation, manufacturing excellence and reliable installation to create a premium flooring solution for customers across the EMEA region.\u201d\u00a0\u00a0<\/p>\n\n\n\n


John Rietveldt<\/strong>, CEO of i4F, adds, \u201cArea Floors is a strong player in the global flooring market, and its prestigious partnership with STANLEY makes its selection of i4F\u2019s drop-lock technology a meaningful endorsement. Together, we are helping deliver an easy, reliable flooring experience for retailers, installers and consumers.\u201d\u00a0
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Derni\u00e8res actualit\u00e9s<\/h6>\n
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Sep 2, 2026<\/p>\n

STANLEY\u00ae enters flooring market through strategic partnership with Area Floors, powered by i4F Drop-Lock technologies<\/p>\n

Lire l\u2019article<\/a><\/p>\n <\/div>\n

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Jul 21, 2026<\/p>\n

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Jul 17, 2026<\/p>\n

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