{"id":8455,"date":"2025-01-13T11:48:58","date_gmt":"2025-01-13T11:48:58","guid":{"rendered":"https:\/\/i4f.com\/?post_type=article&#038;p=8455"},"modified":"2025-01-13T11:49:02","modified_gmt":"2025-01-13T11:49:02","slug":"i4f-appoints-adina-caldararu-as-commercial-demand-creation-director-europe","status":"publish","type":"article","link":"https:\/\/i4f.com\/de\/article\/i4f-appoints-adina-caldararu-as-commercial-demand-creation-director-europe\/","title":{"rendered":"i4F appoints Adina Caldararu as Commercial &amp; Demand Creation Director, Europe"},"content":{"rendered":"        <section class=\"block hero-news article\" id=\"block_6784fdaac80e6\">\n              <div class=\"hero-content\">\n                <div class=\"overlay\"><\/div>\n                <div class=\"container\">\n                  <div class=\"row\">\n                    <div class=\"col-xl-6 offset-xl-3\">\n                      <div class=\"hero-body\">\n                        <p><a href=\"https:\/\/i4f.com\/de\/news\/\" class=\"more\">Alle Neuigkeiten sehen<\/a><\/p>\n                        <p class=\"date\">Jan 13, 2025<\/p>\n                        <h1 class=\"h4\">i4F appoints Adina Caldararu as Commercial &#038; Demand Creation Director, Europe<\/h1>\n                      <\/div>\n                    <\/div>\n                  <\/div>\n                <\/div>\n              <\/div>\n        <\/section>\n\n\n\n        <section class=\"block text half\" id=\"block_6784fdaac83ca\">\n          <div class=\"container\">\n  <div class=\"row\">\n    <div class=\"col-md-3 order-md-2\">\n          <div class=\"share-links\">\n            <h6>Share<\/h6>\n            <p><a href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fi4f.com%2Fde%2Farticle%2Fi4f-appoints-adina-caldararu-as-commercial-demand-creation-director-europe%2F\" target=\"_blank\"><svg width=\"40\" height=\"40\" viewBox=\"0 0 40 40\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<circle cx=\"20\" cy=\"20\" r=\"20\" fill=\"#B2D0E7\"\/>\n<path d=\"M25 10H22C20.6739 10 19.4021 10.5268 18.4645 11.4645C17.5268 12.4021 17 13.6739 17 15V18H14V22H17V30H21V22H24L25 18H21V15C21 14.7348 21.1054 14.4804 21.2929 14.2929C21.4804 14.1054 21.7348 14 22 14H25V10Z\" fill=\"#304757\"\/>\n<\/svg>\n<\/a><a href=\"https:\/\/twitter.com\/share?source=tweetbutton&amp;text=i4F%20appoints%20Adina%20Caldararu%20as%20Commercial%20%26amp%3B%20Demand%20Creation%20Director%2C%20Europe&amp;url=https%3A%2F%2Fi4f.com%2Fde%2Farticle%2Fi4f-appoints-adina-caldararu-as-commercial-demand-creation-director-europe%2F\" target=\"_blank\"><svg width=\"40\" height=\"40\" viewBox=\"0 0 40 40\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<circle cx=\"20\" cy=\"20\" r=\"20\" fill=\"#B2D0E7\"\/>\n<path d=\"M31 12.0003C30.0424 12.6758 28.9821 13.1924 27.86 13.5303C27.2577 12.8378 26.4573 12.347 25.567 12.1242C24.6767 11.9015 23.7395 11.9575 22.8821 12.2847C22.0247 12.612 21.2884 13.1947 20.773 13.954C20.2575 14.7133 19.9877 15.6126 20 16.5303V17.5303C18.2426 17.5759 16.5013 17.1861 14.931 16.3957C13.3607 15.6054 12.0103 14.4389 11 13.0003C11 13.0003 7 22.0003 16 26.0003C13.9405 27.3983 11.4872 28.0992 9 28.0003C18 33.0003 29 28.0003 29 16.5003C28.9991 16.2217 28.9723 15.9439 28.92 15.6703C29.9406 14.6638 30.6608 13.393 31 12.0003Z\" fill=\"#304757\"\/>\n<\/svg>\n<\/a><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fi4f.com%2Fde%2Farticle%2Fi4f-appoints-adina-caldararu-as-commercial-demand-creation-director-europe%2F\" target=\"_blank\"><svg width=\"41\" height=\"41\" viewBox=\"0 0 41 41\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<circle cx=\"20.1797\" cy=\"20.5\" r=\"20\" fill=\"#B2D0E7\"\/>\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M14.8414 30.049V16.8066H10.4399V30.049H14.8414ZM12.6406 14.9986C14.1755 14.9986 15.1309 13.9817 15.1309 12.7109C15.1023 11.4115 14.1755 10.4228 12.6697 10.4228C11.1641 10.4228 10.1797 11.4115 10.1797 12.7109C10.1797 13.9817 11.1348 14.9986 12.6119 14.9986H12.6405H12.6406Z\" fill=\"#304757\"\/>\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M17.2773 30.049H21.6788V22.6539C21.6788 22.2581 21.7074 21.8627 21.8237 21.5798C22.1418 20.789 22.8661 19.97 24.082 19.97C25.6747 19.97 26.3118 21.1844 26.3118 22.9646V30.049H30.713V22.456C30.713 18.3885 28.5415 16.4958 25.6456 16.4958C23.2711 16.4958 22.2287 17.8231 21.6496 18.7271H21.679V16.8066H17.2775C17.3352 18.0492 17.2775 30.049 17.2775 30.049H17.2773Z\" fill=\"#304757\"\/>\n<\/svg>\n<\/a><\/p>\n          <\/div>\n    <\/div>\n    <div class=\"col-md-6 offset-md-3 order-md-1\">\n\n\n<ul class=\"wp-block-list\">\n<li><strong><em>Joins i4F from Royal Philips<\/em><\/strong><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><em>+20 years of senior sales experience across EMEA<\/em><\/strong><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><em>Proven track record in driving revenues, strategic accounts and commercial capabilities<\/em><\/strong><\/li>\n<\/ul>\n\n\n<div class=\"block file-list\">\n<\/div>\n\n\n\n<p>TURNHOUT, BELGIUM \u2013 i4F\u00ae, a group of companies providing patents and technologies to the flooring industry, today announced the appointment of Adina Caldararu as Commercial and Demand Creation Director for Europe. Adina will drive i4F&#8217;s commercial as well as demand creation strategy in Europe from the company\u2019s headquarters in Turnhout, Belgium. Reporting to the CEO, she is also a member of i4F\u2019s management team.<\/p>\n\n\n\n<p>Adina joins i4F from Royal Philips, where she held several senior sales positions during her eighteen-year stint there. Her last role at Philips was as Commercial Director, International Key Accounts, where she implemented a new strategic account management framework, as well as increased revenues through innovative channel strategies. Previously, she held the role of Commercial Excellence Director, focusing on strategy and transformation, enhancing \u00a0Philips\u2019 commercial capabilities, driving innovative CRM initiatives and improving customer satisfaction.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"427\" height=\"484\" src=\"https:\/\/i4f.com\/app\/uploads\/2025\/01\/Picture-Adina-Caldararu-1.jpg\" alt=\"\" class=\"wp-image-8466\" style=\"width:255px;height:auto\" srcset=\"https:\/\/i4f.com\/app\/uploads\/2025\/01\/Picture-Adina-Caldararu-1.jpg 427w, https:\/\/i4f.com\/app\/uploads\/2025\/01\/Picture-Adina-Caldararu-1-265x300.jpg 265w, https:\/\/i4f.com\/app\/uploads\/2025\/01\/Picture-Adina-Caldararu-1-44x50.jpg 44w, https:\/\/i4f.com\/app\/uploads\/2025\/01\/Picture-Adina-Caldararu-1-124x140.jpg 124w\" sizes=\"auto, (max-width: 427px) 100vw, 427px\" \/><\/figure>\n\n\n\n\n\n\n\n<p>A Romanian national, Adina holds a bachelor\u2019s degree in philosophy and journalism from the University of Bucharest. She also speaks several other languages, including English, French, Italian and Dutch.<\/p>\n\n\n\n<p>John Rietveldt, i4F\u2019s CEO, comments, \u201cWe are thrilled to welcome Adina into the i4F family as a key member of our management team. With her extensive background within renowned organizations, and demonstrated ability to drive revenues through innovative strategies, I am confident that Adina will make an immediate impact on our growth in Europe. Her commitment to fostering strong customer relationships as well as cultivating demand creation will be instrumental as we expand our market presence in this mature and strategically important region.\u201d<\/p>\n\n\n    <\/div>\n  <\/div>\n          <\/div>\n        <\/section>\n\n\n\n        <section class=\"block news feed latest\" id=\"block_6784fdaac9689\">\n          <div class=\"container\">\n            <h6 class=\"title text-center\">Letzte Neuigkeiten<\/h6>\n            <div class=\"row pb-5\">\n              <div class=\"col-md-4\">\n                <p class=\"date\">Mar 31, 2026<\/p>\n                <p>i4F and Unilin Technologies\u00a0enter into non\u2011assert agreement on water\u2011repellent coating patents for laminate and wood flooring<\/p>\n                <p><a href=\"https:\/\/i4f.com\/de\/article\/i4f-and-unilin-technologies-enter-into-non%e2%80%91assert-agreement-on-water%e2%80%91repellent-coating-patents-for-laminate-and-wood-flooring\/\" class=\"more\">Artikel lesen<\/a><\/p>\n              <\/div>\n              <div class=\"col-md-4\">\n                <p class=\"date\">Mar 25, 2026<\/p>\n                <p>Parkett Magazin &#8211; i4F: John Rietveldt in an interview of the month<\/p>\n                <p><a href=\"https:\/\/i4f.com\/de\/article\/parkett-magazin-i4f-john-rietveldt-in-an-interview-of-the-month\/\" class=\"more\">Artikel lesen<\/a><\/p>\n              <\/div>\n              <div class=\"col-md-4\">\n                <p class=\"date\">Jan 27, 2026<\/p>\n                <p>Lioncore selects i4F as exclusive licensor for its new patented L-SPC lightweight rigid core product build-up and composition<\/p>\n                <p><a href=\"https:\/\/i4f.com\/de\/article\/lioncore-selects-i4f-as-exclusive-licensor-for-its-new-patented-l-spc-lightweight-rigid-core-product-build-up-and-composition\/\" class=\"more\">Artikel lesen<\/a><\/p>\n              <\/div>\n            <\/div>\n            <p class=\"text-center\"><a href=\"https:\/\/i4f.com\/de\/news\/\" class=\"btn btn-outline-secondary\">Alle Neuigkeiten anzeigen<\/a><\/p>\n          <\/div>\n        <\/section>\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":6,"template":"","categories":[],"class_list":["post-8455","article","type-article","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>i4F appoints Adina Caldararu as Commercial &amp; 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